LiveWell by Zurich announces a partnership with Philips, industry leader in health technology

NewsHighlightNovember 14, 2023

The new partnership will give Philips Pregnancy+ Premium users and LiveWell members access to innovative health resources.

Share this

[Zurich, Switzerland] – LiveWell by Zurich, the holistic health platform from the industry-leading insurance company, has today announced a new partnership with Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology. The partnership will give Philips Pregnancy+ Premium users complete access to LiveWell’s resources, encouraging them to focus on health and wellbeing beyond their pregnancy journey.

Philips and LiveWell by Zurich both use innovative digital tools to teach and encourage users to take control of their own health journey. LiveWell’s mission is to help their users balance 4 key pillars of health – social, mental, physical, and financial – to achieve a complete state of wellness. LiveWell provides users with the tools they need to make health a habit, including fully customizable health and lifestyle trackers, global fitness and mindfulness challenges, an AI-driven content engine, an extensive rewards system, and more.

Philips and LiveWell by Zurich are both committed to maternal and women’s health. The partnership means that together, they can further support families during their pregnancy journey, helping them enjoy and embrace this time in their lives. The partnership also empowers families to continue their health journey beyond pregnancy by encouraging them to make health a habit through the LiveWell app.

Pregnancy+ app
The Philips Pregnancy+ app is the most downloaded pregnancy app in the world, with over 70+ million downloads globally and ranked first among the best pregnancy apps worldwide for 2023, by Forbes[1].

Its mission is to help parents navigate pregnancy from the moment they discover they are pregnant to childbirth. Featuring expert advice, pregnancy-related guides and lifestyle information, healthcare tips and interactive 3D models, the app actively enables parents and family members to track their baby’s development and feel supported with key information at relevant stages throughout pregnancy, to promote a happy and healthy journey for all involved.

The premium subscription includes video courses by global pregnancy experts covering a range of topics including mental health, breastfeeding, Q&A sessions with experienced midwives, pre- and postnatal yoga guidance, breathing exercises, and interactive tools such as a kick counter.

Parents can also follow baby’s development, with 42 weeks of beautifully created 3D images that include info related to weekly development.

"Working with like-minded partners, like LiveWell by Zurich, gives our users greater access to health and wellness information and resources to support their pregnancy. This additional value means we can directly help them to improve their holistic health during their pregnancy journey,” said Marci El-Deiry, Business Leader, Mother and Child Care and Women's Health at Philips. “Our mission is to improve the health and well-being of every mom-to-be and their baby.”

LiveWell CEO Stephanie Lloyd said: “We continue to build partnerships so LiveWell users can access an increasing number of wellness tools and self-care options. We’re very proud to work with industry-leading brands such as Philips Avent and Pregnancy+ to provide holistic solutions to our users’ health needs. We look forward to working with their expert team to bring digital wellness innovation to our respective communities. Our goal is to support users across all areas of wellness so they can live their healthiest lives.”

The partnership starts from 31st October 2023.

Disclaimer: Philips rewards may not all be available in some regions.

For further information, please contact:

Philips: Ine Marija Buisman

LiveWell by Zurich: Michelle Kwan-Yi Büchi


About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2022 sales of EUR 17.8 billion and employs approximately 71,500 employees with sales and services in more than 100 countries. News about Philips can be found at