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About Us

Introducing LiveWell

At LiveWell, we want to approach health holistically. And we always consider the four essential pillars of health – physical, mental, social and financial. 

Through meaningful, innovative and evidence-led solutions, we can support you to make sustainable, long-term lifestyle changes that are aimed to help you improve your health and wellbeing for a lifetime.

Our Mission

We believe that each individual has the right to life-long good health. LiveWell’s mission is to inspire positive change and provide impactful services and solutions to help improve health and wellbeing.

Our Vision

We encourage people to take ownership of their health and wellbeing by providing personalized, evidence-led and innovative services and solutions direct to individuals or through business partnerships.


Our Leadership Team

Meet our global team of experts – a network of experienced professionals working across a range of fields.

We are here to support and empower you to sustainably improve your quality of life.


Helene Westerlind

Chief Executive Officer

Skills and experience 
Helene has over 17 years of insurance industry experience, working in regional and global roles across claims, underwriting and operations. Previously, she managed Zurich Commercial Insurance’s international program business. Helene has a master’s degree in law with a focus on indemnity and insurance.

My passion for health 
“Health is about finding balance. It’s about being the best version of myself and being able to give back to others. Life throws you opportunities and challenges but it’s important to stay mindful of your individual needs.”

Martin Jahn

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Chief Technology Officer 

Skills and experience 
Martin has over 10 years of experience in digital technology leadership, delivering innovative IT solutions. He has a bachelor’s degree in IT and has co-founded several successful startups.

My passion for health 
“For me, health means the balance of body and soul; one won't work at its best without the other. Each day I balance work and family time, sports, and mindfulness time like reading, watching a video or playing games. I need all of them every day to make me feel happy.”

Julianne Qiu

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Chief Financial Officer

Skills and experience 
Julianne has over 12 years of finance experience working across advertising, banking and insurance industries in both startups and big corporates. She holds an MBA, as well as degrees in commerce and law.

My passion for health 
“I see health like an asset on a balance sheet. You want to protect it and get an early line of sight on how to slow down the depreciation process. For me, it’s about eating healthily, getting a good night of sleep and finding moments of joy to build mental resilience.”

Denis Cronson

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Chief Sales and Distribution Officer

Skills and experience 
Denis has worked in organisational health and wellbeing for over 20 years and is the co-founder of digital wellness companies HealthLogix and HealthInsite. He holds degrees in medicine and business administration.

My passion for health 
“Health is the foundation for performance in all areas, central to the quality and enjoyment of life. For companies, the health and resilience of their workforce is critical to sustainability and competitiveness. It is a privilege to educate, inform and encourage people to embrace health and wellbeing.”

Sally Phillips

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Chief Product & Proposition Officer 

Skills and experience 
Sally is a qualified medical doctor with over 25 years of experience in life insurance. She has worked in South Africa, the UK and Australia developing products, as well as building and managing health, underwriting and claims teams.

My passion for health 
“For me, health isn't always on. But I celebrate the moments when I know I'm doing something healthy like having fruit instead of chocolate for breakfast or remembering to go for a walk. I believe we shouldn’t underestimate the value of prevention – it’s better to not live with regrets later!”

Michael Bischof

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Chief Operating Officer

Skills and experience 
Michael has over 15 years of experience in corporate transformation and digital innovation. He started his career at Accenture, has founded his own boutique consultancy and built several startups. Michael holds masters degrees in philosophy and political science.

My passion for health 
“To live a healthy life, I need a balance between action and rest, strong roots and bold ambitions, as well as a focused and present mind. Daily routines are key – moments of joy with loved ones, delicious and healthy food, long walks, meditation and journaling.”

Kelly Belcher

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People Officer

Skills and experience 
Kelly has 15+ years HR experience combining strategic thinking and operational delivery. As a Chartered Member of CIPD, Kelly is a trusted advisor and thought partner across all people topics to drive business performance.

My passion for health 
“Looking after my health and wellbeing helps me feel motivated to be at my best in all areas of life, at work or with friends and family. With busy lives it’s not always easy, but listening and responding to my body and mind has to be a priority. Teaching my children, by role modelling healthy activities, is really important to me.”

The LiveWell Strategy

We believe that everyone has the right to good health and wellbeing. Here is how we are supporting you to help achieve that goal.

Holistic Health

We are committed to always considering health and wellbeing as a whole, including the four pillars of physical, mental, social and financial health.


We plan to work closely with medical experts and health authorities around the globe, and will be using technology and data to inspire proactive choices to help improve your lifestyle.


We strive to help you take responsibility for your own health and wellbeing – including accountability, encouragement and high-quality information.

When defining our approach to health and wellbeing, we are guided by the World Health Organization (WHO), as well as our commitment to evidence-led insights. This means that LiveWell follows four key principles to improve health.

LiveWell does not diagnose or treat, but provides valuable health and wellbeing insights that encourage you to take control of your health.


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Let’s find a healthier you, together