LiveWell expands its holistic health app to Latin America

NewsArticleDecember 3, 2021

LiveWell launches to almost 60,000 retail customers via Zurich Argentina with the mission to create healthier lives.

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  • Argentina goes live with LiveWell to almost 60,000 customers
  • First in market with LiveWell Rewards 
  • Growth across region with launches in Brazil, Chile and other BUs envisioned

LiveWell is supporting more people worldwide on their path to better health with their innovative, holistic health and wellbeing app. Most recently, expanding to various Latin American markets including Mexico, Colombia and Argentina, LiveWell is living their mission to create healthier lives world over with more activity to come. 

This week, LiveWell launched to almost 60,000 retail customers via their Zurich Argentina business with the aim to empower and engage customers to take charge of their health and improve their wellbeing. Argentina is the first market to activate the LiveWell Rewards program within the app. While good health is its own reward, the Health Points offered through LiveWell motivate and engage people to make healthier choices every day in a fun and gamified way. This milestone will see the LiveWell brand reach over half a million contracted lives, an impressive result for a relatively new digital start-up endorsed by Zurich.  

The Latin American market is an important part of LiveWell’s distribution strategy given its diverse regions and economies. The CEO of Zurich Latin American, Laurence Maurice commented that “Our LiveWell partnerships around the region give a fantastic solution for our customers to create healthier lives. For Zurich, it helps provide a scalable wellness solution which is great for building meaningful relationships and therefore better and sustainable business outcomes across LATAM." 

Helene Westerlind, LiveWell CEO said “The LiveWell success in Latin America to date demonstrates the diversity and adaptability of our health and wellbeing across different portfolios and distribution models. Health affects all of us, and LiveWell is there to support every health journey.” The LiveWell footprint in Latin America is only growing from here. There are plenty of other exciting projects on the horizon for 2022, including envisaged launches in Brazil and Chile to name just two.