LiveWell by Zurich continues to expand, partnering with industry leader Triumph International across Europe and APAC.

LiveWell by Zurich today announced a new partnership with Triumph Intertrade AG, owner of the internationally renowned lingerie brand and market leader in activewear and sleepwear, Triumph. Through this partnership, LiveWell continues its commitment to expanding its brand and product offering and widening the scope of their holistic approach to health and fitness.

Triumph is a much-loved brand with expertise spanning over 135 years. As a brand that is in constant dialogue with its consumers, Triumph continues to innovate and craft personal products and services. By partnering with Triumph, LiveWell continues to grow into a product and a brand that provides customers with solutions to match their wellness needs.

LiveWell CEO Stephanie Lloyd said: “We believe that achieving a complete state of wellness is the key to living a happy and healthy life. Our mission at LiveWell is to help our users make health a habit and find balance between their mental, physical, social, and mental health. By providing them with the tools and support they need to make wellness a part of their daily lives, we empower our users to pursue a health journey that works for them.

This partnership allows us to further expand this holistic approach to wellness by connecting us with a brand that shares our vision for crafting products and services that match the needs of their customers. We are excited to engage with such a significant audience through Triumph as we continue to expand the LiveWell community.”

Allegra Ziletti, Triumph Global Head of Consumer Engagement, commented: “At Triumph, we understand that consumers are increasingly interested in their well-being. We recognize that a part of personal wellness is self-acceptance and self-confidence, and we are committed to supporting women feeling their best.

For instance, our Smart collections are designed to intuitively adapt and flex in harmony with your body, offering women the right support to enable them to feel comfortable and confident, whenever and however they choose to be active. We feel that LiveWell’s message of self-actualization and making health and wellbeing a part of our daily lives is the perfect companion for Triumph collections.”

Through this partnership, the LiveWell community will gain access to a range of exclusive discounts and rewards for Triumph’s latest collections. In turn, Triumph consumers that are signed up for its global loyalty program MyTriumph will be offered the opportunity to gain full access to LiveWell’s services, allowing them to pursue their personal wellness journeys through global fitness challenges, tailored content, and daily meditations.

LiveWell access and MyTriumph rewards are planned to become available for over a dozen countries worldwide, starting with Switzerland and the UK from August 2023.

About Triumph
Makers of Lingerie.
For more than 135 years, Triumph has been the ultimate choice for high quality lingerie and the best fit.
As a brand that is in constant dialogue with our consumers, Triumph continues to innovate and to develop products that suit consumers’ modern needs and lifestyles. Today, our aim is to create a world where every woman can confidently embrace her individuality.